Question: can someone help me with this 5). Half module for retail outlets (20 pts) An independent pizza restaurant serves a neighborhood at the South part
can someone help me with this
5). Half module for retail outlets (20 pts) An independent pizza restaurant serves a neighborhood at the South part of Denver. It is location can be found at A (2.2) on the grid map. Customers are mainly from a few commercial buildings and residential arcas, marked on the xy coordinate system (CI,C2, C3, C4) Weights (W) are attached to cach point and represent potential demand per month in hundreds of orders. A national pizza chain plans to expand in the same arca and wants to open a competing restaurant at B(32) with Jimes the capacity of the existing pizza place Past sales data shows that on average cach customer order may worth about S10 Assume 2-2 because convenience counts an important factor for potential customers 3,5) W Use Huff model to calculate the monthly customer expenditures 0212,3) and the market share for the W1 C(1,2) proposed pizza restaurant at 2 W17 A2, 21 OBS.2 04[4,1) location that triples the size of W45 the existing one miles 1 D 0 5 4 2 1 X, miles Step 1: Calculate travel distance Customer Location (1) Site ) 1 2 Proposed B(3.2) Existing A(2, 2) 3 Step 2: Calculate attractions Customer Location (i) Site (1) 1 2 Proposed S1 = 3 Existing S2 = 1 Total attraction 3 4 Step 3: Calculate probability Customer Location (i) 1 Proposed B Existing A Site (1) Market share Site (1) Step 4: Calculate Monthly Expenditures and Market share Customer Location () CI (700) C2(100) C3(300) C4(500) Monthly Total Proposed B Existing A Total
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