Question: Can someone help with this 1) a. We routinely assume that individuals and, particularly individual investors, are risk-averse return seekers. If that is the case,

Can someone help with this

1) a. We routinely assume that individuals and, particularly individual investors, are risk-averse return seekers. If that is the case, why do we also contend that only systematic and not total risk is important to them? b. Why should a financial decision maker such as a corporate treasure or CFO be concerned with market efficiency?

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