Question: can someone please answer my question ? Tesco is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest

can someone please answer my question ?

Tesco is a global grocery and general merchandise retailer headquartered in Cheshunt, United Kingdom. It is the third-largest retailer in the world measured by revenues (after Wal-Mart and Carrefour) and the second-largest measured by profits Tesco House, head office in Cheshunt, Hertfordshire. (after Wal-Mart). It has stores in 14 countries across Asia, Europe and North America and is the grocery market leader in the UK (where it has a market share of around 30%), Malaysia, the Republic of Ireland and Thailand. Tesco opened its first store in Malaysia in May 2002 with the opening of its first hypermarket in Puchong, Selangor. Tesco Malaysia currently operates 49 Tesco and Tesco Extra stores.

Assume the role of a management consultant reporting to the CEO and Board of Directors at TESCO Malaysia, prepare a report based on the following questions below. In your report, address the following points:

  1. Define the current strategic problems and opportunities faced by TESCO in Malaysia or in selected branches in Malaysia.

  1. Analyze TESCOs marketing and innovation strategy transformation designed to position the company on the cutting edge of consumer trends.
  1. Evaluate TESCOs strategy of developing healthy lifestyle or go green concept in Malaysia.
  1. Compare and contrast the performance of TESCO with the nearest competitor of a kind in Malaysia.
  1. Provide recommendations to management of TESCO on ways to improve strategically in Malaysia.

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