Question: Can you answer number 2 for me, using the answer of number 1 1. Think of a recent high-involvement purchase that you made, such as
Can you answer number 2 for me, using the answer of number 1
1. Think of a recent high-involvement purchase that you made, such as buying a car or a television, or selecting a place to live. How did the attitude-toward-the-object model apply? I purchased a car, and the attitude toward the object model was very much applicable. I applied most of the elements that an object model defines. I verified every single piece of information from the advertisement provided, the tires, the distance driven, and the make and model of the dealer who was offering the car for sale. I applied the purchaser's attitude for deciding the price and knowing if the quoted price is fair and reasonable. After verifying each component and factors that are required and I decided to buy it by completing all the legal formalities.
2. In what ways do you think the elaboration likelihood model applies to a recent advertisement that you have seen? If you are highly involved with a particular product, do you care about the expertise of who is delivering a message? Would you have the same attitude if you were not involved with the product? What elements of the message would be most persuasive then?
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