please answer number 2 using updated and current plans for harley davidson. also use answer 1 to help guide if need be.

also answer number 6 part 1, 2 and 3 pro and cons) with an expli ation if why! thanks so much)

Harley Davidsons current strategy according to the book. Harley Davidsons current strategy has been centered on the heavyweight motorcycles with focusing a majority of the marketing and building of the brand around that item. The brand has a image that represents strong American Spirit, rebellion. Harley Davidson has made the company strategy of motorcycles more then just going into the dealership and buying a motorcycle. The company has found a way to make Harley Davidson a way of live buy having items that are targeted to help equipt the motorcycle and other accessories. In addition, Harley Davidson have buit a strong sense of community of it's buyers. Most of the time when individuals think about Harley Davidson they think of the typical riders older male riders. 5. Altemative Strategy Solutions: 1) Alternative Solution #1 Hall