Can you help me on this assignment?

Assignment: you will profile 3 consumer segments in the airline industry. Remember the criteria for an ideal segment: 1) homegeneity of preferences within the segment, heterogeneity across segments (meaning, consumers in the same segment have similar preferences/attitudes/behaviors that are distinct from the preferences/attitudes/behaviors of consumers in other segments), 2) identifiability (you can reach the segment with marketing efforts), and 3) profitability (you can make money off of serving the segment). The POEMS model helps you to build out your consumer profiles by giving you a framework to think about how to describe preferences, attitudes, and behaviors (which is why I like to raise it in the class)..You should aim to have about a half a page of writing for each segment.