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ASSIGNMENT QUESTION PURPOSE The overall purpose of this assignment is to give students opportunities to understand importance of corporate communication and PR while evaluating it's functions and roles in an organisation REQUIREMENT The students are required to submit a report on the corporate communication and public relations strategy any one of the chosen MNC is doing. Additionally explain the roles and functions of Corporate Communication and Public Relations in this company. Tjhe report should contain an Introduction, discussion and Conclusion. Criteria Weight Above average Fair Low Max Marks Excellent 0 1 2 3 4 6 14 Introduction of No Incomplete/unclear Clear Very clear Precise assignment and introduction or introduction and introduction introduction introduction an overview of background description of the and description and description description of the selected 1.2 description of selected business of the selected of the selected the selected organization. the selected and its operations. business and business and business and business and its operations its operations its operations its operations. the of the organization organization Discuss various Unclear Incomplete/Unclear Fairly clear Very clear and Precise aspects of explanation of but at least 2 and at least 3 at least 5 to 6 explanation of Corporate 2.8 various aspects aspects of to 4 aspects of aspects of all 7 aspects Communication of corporate corporate corporate corporate covered. visible in the communication communication communication communication company covered covered covered (Mission, Vision, Corporate Objective, Strategies, Corporate Identity, Corporate Image and Corporate reputation) Roles/functions Unclear Incomplete/Unclear Fairly clear Very clear Precise of Corporate explanation of explanation of explanation of explanation of explanation of communication 2.6 roles/functions roles/functions roles/functions roles/functions roles/functions in the selected corporate corporate corporate corporate corporate MNC communication communication communication communication communication 13 Roles/functions Jor Corporate Public Relations in the selected MNC Unclear Incomplete/Unclear Fairly clear Very clear Precise explanation of explanation of explanation of explanation of explanation of 2.6 roles/functions roles/functions roles/functions roles/functions roles/functions Public Public Relations Public Public Public Relations Relations Relations Relations 13 Conclusion with references (APA style) 0,8 No conclusion Unclear conclusion Fairly clear Very clear Precise and no and with 2 or less conclusion and conclusion and conclusion and reference reference with 3 to 4 with at least 5 with 6 or more reference Ireference reference 4