Can you please help with this question.

Please review Topic 7, slide 7 (factors affecting diffusion of innovation). Identify and explain factors which are likely to help and or hinder adoption of the company's product(s). (10 points)

Factors Affecting Diffusion of Innovation

According to Table 1, the factors affecting the diffusion of innovation include: relative advantage, compatibility, observability, and complexity and trialability.

Relative Advantage

The relative advantage measures how improved a product is over a competing option. Potential customers must understand how a product improves their current situation. Improvements of Beyond Meat include:

Reduced environmental impact

Healthier option, compared to beef products

Compared to its competitor, the Impossible Burger, nutritionists said the Beyond Burger had the healthier protein source(Bendix 2019).

Compatibility

Compatibility refers to the level of compatibility that a product has with customers as they assimilate it into their lives. Beyond Meat offers the following levels of compatibility:

Customers can seamlessly adopt or substitute meat products with Beyond Meat in their grocery store, local restaurants and more.

As noted earlier, the cost of Beyond Meat is very comparable to it's alternative options. This makes for an easy adoption of the product.

Observability

Observability is the extent to which the benefits of using a product are visible to potential adopters. Potential benefits of Beyond Meat include:

Potential customers are able to observe the benefits of the product. A side-by-side comparison of the nutritional contents of Beyond Meat versus beef is good way to show the benefits.

Beyond Meat should focus on the health and environmental benefits of using their products.

Product testimonials of Beyond Meat would likely entice potentional customers to try the new product.

Complexity & Trialability

Complexity refers to how difficult it is for customers to learn to use a particular product. Trialability describes how easily potential customers can explore a product. Examples of complexity and trialability as they relate to Beyond Meat include:

Beyond Meat's product is easily explained on their website and product packaging.

Beyond Meat should invest in store sampling to improve trialability.