can you please write a mission statement for my microcomputer company?Market Segments Among PC Buyers

The PC market can be divided into three major

market segments. Each segment has its own

set of needs and wants. Each one also has a

price point where they are willing to consider a

purchase, should you be able to satisfy their

needs and wants.

These three segments are portrayed in the

accompanying graph. The circles are

positioned to indicate the price and

performance requirements of each segment.

The size of the segment is portrayed by the size of the circle. Each segment has different needs

and wants and requires a different market strategy to appeal to it$.$

The Mercedes segment is looking for a high performance computer to use in engineering

and manufacturing applications. Mercedes customers are willing to pay extra for the higher

performance.

The Workhorse segment is the largest group of customers. They want an easy$-$to$-$use PC for

office workers. It should also be modestly priced.

The Traveler segment wants a practical computer to use on the road. Traveler customers

are executives and sales people who travel a great deal. This segment is also price$-$sensitive$.$