Capricorn Creative Inc., a U$.$S$.$ based advertising firm, was the first in the advertising industry to identify the growth potential of Brazil and to make huge investments in its economy. As a result, the firm was able to build brand loyalty and gain experience in that country's business practices. In the language of business strategy, Capricorn Creative has typically benefited from:

A first$-$mover advantage.

Forward integration.

Unrelated differentiation.

Lateral diversification.