CAPS High End Segment Analysis COU For example, in the High End segment analysis on the left, Total Demand is 2554 and next years growth rate is 16.2% Next years demand is calculated as follows: High End Statistics Total Industry Unit Demand 2,554 2,554 Actual Industry Unit Sales Segment % of Total Industry Total demand 2554 11.2% + Growth (Total Demand x 16.2%) 414 Next Year's Segment Growth Rate 16.2% * The above growth and demand figures are for example only. Your industry growth rates and demand may differ, but the process to calculate next years Total Segment Demand next year (rounded to nearest whole number) 2968 total segment demand is identical. Industry Demand Activity For your purposes, complete the form below with the "average" scenario. Assume the Round 1 growth rates will continue into the future unchanged. This will give you some idea for potential market size. If you have time, try a worst case and best case scenario for Rounds 2 through 8. For worst case, assume, say, half the growth rate. For best case assume, say, 1.5 times the growth rate. Use the information in the Courier to calculate the Round 1 demand for each of the segments. Once you have successfully entered the correct demand for Rounds 0 and 1, then the rest of the table will fill automatically. Incomplete Traditional Low End High End Performance Size Rate (%) Rate (%) Rate (%) Rate (%) Rate (%) Rnd Demand Rnd Demand Rnd Demand Rnd Demand Rnd Demand 0 0 Incorrect value entered 0 0 0 1 Incorrect value entered 1