High End Segment Analysis Total Industry Unit Demand Actual Industry Unit Sales Segment % of Total Industry Industry Demand Activity Next Year's Segment Growth Rate * The above growth and demand figures are for example only. Your industry growth rates and demand may differ, but the process to calculate next years total segment demand is identical. Incomplete 0 Rate Rnd Demand (%) 1 2 3 4 High End Statistics 5 6 7 For your purposes, complete the form below with the "average" scenario. Assume the Round 1 growth rates will continue into the future unchanged. This will give you some idea for potential market size. If you have time, try a worst case and best case scenario for Rounds 2 through 8. For worst case, assume, say, half the growth rate. For best case assume, say, 1.5 times the growth rate. 8 Use the information in the Courier to calculate the Round 1 demand for each of the segments. Once you have successfully entered the correct demand for Rounds 0 and 1, then the rest of the table will fill automatically. Traditional 7 7 9.2 Rate Rnd Demand (%) O 1 2 3 4 5 6 CAPS 7 2,554 2,554 11.2% Low End 8 16.2% Rnd Demand 0 1 2 3 4 5 BET 6 For example, in the High End segment analysis on the left, Total Demand is 2554 and next years growth rate is 16.2% Next years demand is calculated as follows: 7 High End 8 Total demand + Growth (Total Demand x 16.2%) Total Segment Demand next year (rounded to nearest whole number) Rate (%) Rate Rnd Demand (%) 0 1 2 3 4 5 6 7 Performance 8 Rnd Demand 0 1 2 3 4 5 6 7 2554 Size 8 414 2968 Rate (%)

For example, in the High End segment analysis on the left, Total Demand is 2554 and next years growh rate is 16.2% Next yoars demand is calculatod as follows: - The above growth and demand figures are for example only, Your industry growth rates and domand may differ, but the process to calculate next years totat segment demand is identical. Industry Demand Activity For your purposes, complete the form below with the "average" scenario. Assume the Round 1 growth rates will continue into the future unchanged. This wil give you some idea for potential market size. If you have time, try a worst case and best case scenario for founds 2 through 8. For worst case, assume, say, half the growth rate. For best case assume, say, 1.5 times the growth rate. Use the information in the Courier to calculate the Round 1 demand for each of the segments, Once you have successfully entered the correct demand for Rounds 0 and 1 , then the rest of the table will fill automatically