CAPSIM/ CAPSTONE> In Practice Round Two, you will experience giving the customers what they want, but also not giving them what they don't want. In the simulation, you will experience the different wants by different Customer Segments, such as Performance, who wants greater reliability, so you may decide to max it out (i.e MTBF up to 27,000 hours), and expect that they will respond by awarding you more market share. You will also experience the Low segment wanting greater Age, so you may decide NOT to R & D your product and let your product age (i.e Ideal Age = 7 years); and the Traditional segment who want lower prices and will accept less reliability, so you may decide to reduce reliability to the minimum (i.e MTBF down to 12,000 hours) and pass the cost savings along in the form of lower prices, expecting the customers will respond by buying more. What else you can do to improve Customer Survey measurements by your thoughtful decision making.