Capstone Simulation questions:

1. How many products does every team start with?

a. one

b. four

c. ten

d. one for each market segment

2. The segments all drift to the lower-right section of the perceptual map. Why does this drift take place?

a. customers want smaller and faster products

b. none of these

c. customers want reliable and affordable products

d. customers want newer and faster products

3. Customer who prefers small size but slower performance

a. performance

b. size

c. top end

d. traditional

4. Which customer group or market segment seeks advanced technology products that focus on small size?

a. size customers

b. traditional customers

c. high end customers

d. low end customers