Capstone Simulation questions:

1. Which report found in the Capstone Courier contains numeric information for all products regarding customer buying criteria, sales, inventory, margins and upcoming automation and capacity levels?

a. all of these

b. production analysis

c. perceptual map

d. selected financial statistics

2. The perceptual map is

a. a marketing tool used to compare age against position

b. a marketing tool used to compare performance against size

c. a marketing tool used to compare reliability against price

d. a marketing tool used to compare reliability against age

3. How many market segments are there?

a. 3

b. 5

c. 6

d. 7

4. If you sell capacity on a production line, it is sold at

a. half the value as it shows on the accounting department's books

b. $0.65 on the dollar

c. what you determine it to be

d. actual costs incurred thus far