Caption : Question no 2 based on the hybrid system

Database management system Market growth history Market share history Neural networks model Future market growth Future market share Market attractiveness information Market attractiveness factors Business strengths factors Individual or group assessment model Business strength information Managerial judgment and intuition Porter's five forces Fuzeification component Fuzzified market attractiveness Fuzzified business strength Graphical display module Fuzzy expert system Graphical portrayal of strategic positions Inteligent advice on marketing strategy Legends: Functional module ] Data file Relationships FIGURE 15.10 THE ARCHITECTURE OF A HYBRID INTELIGENT SUSTEM. Source: L.2000 QUESTIONS FOR THE CASE 1. What are the contributions of each of the MSS com- ponents? 2. What are the benefits of having an integrated sys- tem? Why not use individual systems for each deci sion phase? 3. Based on the description and the fact that the system was evaluated successfully by five different companies, do you believe it can be general, or will it work better in one industry, or one company? Why