Question: Carey is faced with a few challenges; for one, there is a conflict between the magazine's mission ( healthy , sustainable home design ) and
Carey is faced with a few challenges; for one, there is a conflict between the magazine's mission healthy sustainable home design and the advertiser's product cabinets built from unsustainable materials and toxic glue Carey must decide if he willing to sacrifice Atlantic Creative's entire brand for the sake of making a profit. While it's clear that Carey understands the ethical dilemma this situation presents, colleague Marley doesn't agree. This raises a question about whether Carey's sense loyalty either to the brand or Marley will influence his decision. In addition to this potential pressure, Carey is also presented with a potential bribe, in the form of a kickback, from Tim. If Carey moves forward with the ads, Tim promises "there will b something in it for Carey.
Given these challenges, what should Carey do
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