Question: CASE 1 - 1 Starbucks Going Global Fast . As a guide, use Exhibit 1 . 3 and its description in Chapter 1 , and
CASE StarbucksGoing Global Fast As a guide, use Exhibit and its description in Chapter and do
the following:
Identify the controllable and uncontrollable elements that
Starbucks has encountered in entering global markets.
What are the major sources of risk facing the company? Discuss potential solutions.
Critique Starbucks overall corporate strategy.
What advice would you have for Starbucks in Africa? In China?
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