Question: QUESTIONS As a guide, use Exhibit 1 . 3 and its description in Chapter 1 , and do the following: 1 . Identify the controllable

QUESTIONS
As a guide, use Exhibit 1.3 and its description in Chapter 1, and do the following:
1. Identify the controllable and uncontrollable elements that Starbucks has encountered in entering global markets.
2. What are the major sources of risk facing the company?
Discuss potential solutions.
3. Critique Starbucks' overall corporate strategy.
4. How might Starbucks improve profitability in Japan?
Visit www.starbucks.com for more information.

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