Case 1: New Product Development Management was looking forward to the meeting with the team members. It had been four months since it had called the team together and gave the members their mission; the company needed to increase its revenue and decided it was time to expand its line of services. "We've got to work on new product development," the team was told. Now it was time for the team to report on its progress. The meeting didn't go quite the way the managers planed. The team members came into the room looking pleased with themselves. "We've worked really hard in the past months. It was tough at times, but we pulled together and worked well as a unit. Here is the new product development process." "The what?" asked the managers. "The new product development process." "We didn't want you to develop a process. We wanted you to develop products and services, things that will add additional revenue. We've got it in the budget here" "Oh," said the team. "When we started trying to come up with ideas on what to develop it was clear we didn't have a process to use. We didn't see how we could develop good products without a good process. So we decided to work on that first." "So you've spent the past four months coming up with a process?" "Yes, and it is really great. We've got all the steps mapped out, including everything from getting the right customer information to developing a release plan. Now we're ready to go to work..." Reference Case taken from the article: "Improving Team Effectiveness," Quality Progress, May 1998, by Ronald D. Snee, Kevin H. Kelleher, J. Gordon Myers, and Sue Reynard. Read "Case 1: New Product Development," and answer the following questions: 2. What were the facts in this case? Response: 3. What were the problems or issues in this case? Response: 4. What was the cause or causes of the problem? Response: 5. What would you do to avoid this problem in the future? Response