Case $2$: Cloudcab Small Jet Taxi Service

Case Questions $(25$ points$)$

Read the case and use Part A to answer questions $1-2.$

First, conduct a marketing performance FACT analysis of the current situation $(4$ points$).$ If the case does not provide information related to one or more performance dimensions, type in $"$N$/$A$".$

Financial Performance:

Customer Performance:

Activity Performance:

Talent Performance:

$2.$ Based on your understanding of the firm's strategy and your answers to Question $1,$ please set a proper MPI objective for the company $(3$ points$).$

MPI Objective: