CASE 2

Read the following Case Study and complete the questions and/or instructions that follow.

Fashion Studio Fashion Studio is a clothing company which is in business for the past five years. The warehouse and retail shop are situated in Cape Town. Before the COVID-19 pandemic, the company had a customer relationship office, consisting of ten employees. Since the outbreak of the pandemic the company had to retrench eight employees. Customer complaints are stacking up and sales are down.
	Critically evaluate the current customer service and provide inputs on how to improve it. You can include any part of what you have learned in this module, relating to: Pre-transaction elements Transaction elements Post-transaction elements Remember to refer to evidence in the case study. Do not discuss only theory.
	Provide Fashion Studio guidance on what market strategy to follow.