CASE 4

Read the following Case Study and complete the questions and/or instructions that follow.

Supernova Supernova is a furniture manufacturing company which is in business for the past five years. The manufacturing unit and warehouse is situated in Port Elizabeth. Since the beginning of their existence, the company has been conducting their own distribution, which resulted in a large number of losses. Significantly more losses occurred since the beginning of the COVID-19 pandemic. The companys main customers are situated in Gauteng and Mangaung.
	Advise the company on alternative distribution channels available to them. You can include any part of what you have learned in this module, relating to: Distributors Trading houses Government departments Industrial buyers Wholesalers Retailers and large chain stores Export agents Remember to refer to evidence in the case study. Do not discuss only theory.
	If Supernova decides to start engaging in international trade, what will be the aspects for them to consider?