Question: Case Activity: Chapter 0 4 The Marketing Environment 0 0 . 0 2 * 2 4 By focusing on groups like Generation Z and Millennials,

Case Activity: Chapter 04 The Marketing Environment
00.02*24
By focusing on groups like Generation Z and Millennials, Ford is considering
a. social factors
b. economic factors
c. demographic factors
d. political and legal factors
Ford engineers developed Sync 3, which allows drivers to access their smartphone apps while behind the wheel. This is an example of
a. applied research
b. building scenarios
c. enlisting the Web
d. basic research
Case Activity: Chapter 04 The Marketing Environment 00.02*24 By focusing on

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