Question: Case: Amazon, Apple, Facebook, and Google 1. What are the core competencies of Amazon, Apple, Facebook and Google? 2. In which areas of competition do

Case: Amazon, Apple, Facebook, and Google

1. What are the core competencies of Amazon, Apple, Facebook and Google?

2. In which areas of competition do these companies compete?

3. Should they focus on their core competencies or compete with each other in different areas?

4. Why does Amazon carry more than 8000 different digital cameras? Why not just carry the top performing 20%?

5. If you were a company owner, which of these four companies would you choose to (a) advertise, and (b) sell your products? Why?

6. Identify a firm that you know something about, for example, a media company, a retailer, or a manufacturing firm, with some involvement in the online economy and explain their relationship.

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