Question: CASE STUDY 1: AMAZON, APPLE, FACEBOOK, AND GOOGLE 2018 DISCUSSION QUESTIONS: Define the contested boundaries among Amazon, Apple, Facebook, and Google. For each contested boundary,

CASE STUDY 1: AMAZON, APPLE, FACEBOOK, AND GOOGLE 2018

DISCUSSION QUESTIONS:

  1. Define the contested boundaries among Amazon, Apple, Facebook, and Google.
  2. For each contested boundary, how is the contest likely to play out among the giants?
  3. Consider Facebook and Apple as platforms. Are they the same kind of platform? Why?
  4. Identify a firm that you know something about, for example, a media company, a retailer, or a manufacturing firm, with some involvement in the online economy. How many, if any, of the big four firms does it currently rely on? Might their reliance change?

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