Case Analysis: Case: unu GmbH: Sharing Is CaringA Suitable Business Model for E-Scooter in Germany

Please answer the questions below according to the case study. After answering the questions, upload this answer paper into the homework folder before the deadline stated in the system.

25 pts for each question

1. Think of potential synergy effects for unu.
2. Identify appropriate target cities for unu's e-scooter sharing. Make a recommendation on where to launch the pilot project and potentially recommend two further cities for expansion.
3. Identify potential opportunities as well as risks. Does the new business model fit to unu's strategic scope? Explain why it may or may not fit.
4. A look into the future: Think of some strategic steps for the future to expand utilization of the scooters and to increase revenues.