Case Analysis on Venture Formation $($ENTPLA CHAPTER $1-2)$

Jan Jones has developed a new concept in grocery marketing. The product is a combination of menu planning and grocery delivery. A complete package of groceries and recipes for a week$$s meals is delivered to a customer$$s door. Download the case here.Download here.

This case requires the student to analyze the information given from the standpoint of a business plan. The following questions are designed to direct the student toward those areas that require clarification and additional analysis.

What is the nature of the product and its characteristics? Indicate its Core, Actual, and Augmented Product features.

What is the nature of the competitive environment?

Because of the newness of the product, the promotion and advertising will be essential at start$$up$.$ Analyze the market strategy in terms of sufficiency for a new product.

What problems might be anticipated with the product? How could these problems be minimized?

What are the strengths and weaknesses of management and the organizational plan?

Analyze financial projections for start$$up expenses and capital equipment.