CASE BACKGROUND

MGMT Software Solutions (MSS) is a company that works with young clients to increase their popularity on various social networks. After all, likes and views can be a ticket to fame for upcoming artists. That is, likes follow friends; retweets are the social currency of the 21^st century. MSS also negotiates to have their clients wear, advertise or use a product or a brand, or even interact with a celebrity to increase their online visibility.

MGMT Software Solutions collects as much data as possible from its clients fans. This data is generated when a fan retweets, clicks Like, or creates a comment thus creating a demographic profile of that fan. For example, MSS has clients Collins, Acadia, Julia and Tyler.

When Collins friends like his profile picture, Facebook tracks who his most popular friends and family are. Why? Those persons in turn like products, services and celebrities information that would be valuable to those advertisers.

When Acadia likes dozens of brands on Facebook, those brands can learn more about potential customers all of her friends.

When Julia and her friends retweet news about The Hunger Games, or the Wedding Ringer, the movie studio is able to track those responses in real time.

When Tyler searches YouTube, Google (that owns YouTube) can track his every move and push content that may appeal to him, including other videos of young and upcoming artists to start their popularity.

This is where the currency of likes and retweets and searches turns into actual currency. The selfies each client takes so that others will like them on Instagram helped that company sell for a billion dollars. Sending a tweet helped raise the value of Twitter to around $30 billion while Facebook is valued at approximately $140 billion.

Forum 5: Summarise and make Recommendations

1. Summarise the information shared thus far, and discuss TWO findings about your analysis from your management level (Chief Financial Officer)that can be used to justify the time and money spent and the risk taken to maintain MGMT Software Solutions as a going concern. From the following models - subscriptions (usually all you can eat), a la carte (pay for what you use) and freemium (uses advertising revenue to provide content for free), make TWO recommendations on ways to start generating more revenue for the company.