Question: How do we Branding at Specific Touchpoints How can Nightingale strategically use the following specific touchpoints to differentiate and/or more consistently brand? Touchpoint definition: A

How do we Branding at Specific Touchpoints How How do we

Branding at Specific Touchpoints

How can Nightingale strategically use the following specific touchpoints to differentiate and/or more consistently brand? Touchpoint definition: A touchpoint is any time a potential customer or customer comes in contact with your brandbefore, during, or after they purchase something from you.develop a consistent brand image for our band?

Example: Website Example: The band could show concert video clips on their website. This would help communicate the image of both their unique sound and their natural flow at concerts. Reinforce Example: Unique Sound, Natural flow Diverse Concert Audience Nostalgic Website Eye- Catching YouTube More Followers Engaging Social Media Platform: Instagram Engaging Social Media Platform: Facebook Other (required)

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