Case discussion questions 1. Based on the case, identify the challenges and competitions that 1901 Hot Dog could be facing locally and internationally in line with the competitiveness of the fast food franchising business. . Describe the strengths of 1901 Hot Dog franchising programme as compared to other fast food franchising companies. . Analyse the importance of 1901 Hot Dog in carrying rebranding exercise and associating with established airlines company like AirAsia in a move to stay relevant in the industry. . What are the considerations that 1901 Hot Dog could have made before embarking into international business in general and specifically into the Middle-Eastern countries? . Briefly, evaluate whether the current business model of using franchising as the best mean to expand its market internationally. What could be the other possible alternatives 1901 Hot Dog should consider to make a presence in the foreign market