Case*: Dollar Shave Club: Disrupting the Shaving Industry

• Why had Gillette been successful for over 100 years?  Explain your answer in terms of the Gillette value proposition, marketing mix and overall business model.
• Why did Dollar Shave Club prove to be disruptive to Gillette. Explain by comparing on the same lines, viz., value proposition, marketing mix and overall business model.
• What are the strategic options available for Gillette to pursue in such a scenario? Explain the pros and cons of each.

Answer rating: 100% (QA)

Gillette has been successful for over 100 years due to several factors related to its value proposition marketing mix and overall business model 1 Value Proposition Gillettes value proposition has bee... View the full answer