Question: Case: Li & Fung Navigating Through Disruptive Changes by Danielle Yew & Boon-Siong Neo Q: Critique the following paragraph from Dr Marco Tieman, the founder

Case: Li & Fung Navigating Through Disruptive Changes by Danielle Yew & Boon-Siong Neo

Q: Critique the following paragraph from Dr Marco Tieman, the founder and CEO of LBB International (a logistics consulting and research firm that specializes in agrifood supply chains, industrial logistics and third-party logistics):

"Technology is also transforming the field of supply chain management The reality is that we are entering an era of transformation from fixed assets (factories and

warehouses are owned)to virtual assets(hired when needed),from fixed labor (staff on own payroll) to virtual labor (outsourced, app builders);and from fixed

inventory(stored at physical location)to virtual inventory(available in the network). Supply chain management has advanced beyond organizing supply network

towards orchestrating entire brand channels.

Source: New Straits Times (Malaysia) July 8, 2015 "Branding the channel in today's virtual world.

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