Question: Case Name: Dogfight over Europe Using the SCP model, evaluate the England-Ireland air route. What is your assessment of Ryanair's entry strategy? How do you
Case Name: Dogfight over Europe
Using the SCP model, evaluate the England-Ireland air route.
What is your assessment of Ryanair's entry strategy?
How do you expect Aer Lingus and BA to respond? Why?
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