Question: Case Name: Dogfight over Europe Using the SCP model, evaluate the England-Ireland air route. What is your assessment of Ryanair's entry strategy? How do you

Case Name: Dogfight over Europe

Using the SCP model, evaluate the England-Ireland air route.

What is your assessment of Ryanair's entry strategy?

How do you expect Aer Lingus and BA to respond? Why?

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