Case Name: Dutch Bros Coffee

SWOT Analysis 14 points: (remember: S/W are internal to the company and O/T are external factors that all companies face (i.e. Meta, cyber security). I would suggest you look at the SWOT from a 5 Cs perspective, i.e. what is the strength from a customer perspective?

Strengths (Internal, short bullets!)	Weaknesses (Internal, short bullets!)
1	1
2	2
3	3
4	4
Opportunities (External, short bullets!)	Threats (External, short bullets!)
1	1
2	2
3	3
4	4

Conclusions based on SWOT, 6 points (Answer the question, what does this mean?)

Missing Information and Assumptions , 15 points Fill in the blanks

Whether you are working for a company or doing a case write-up, you will never have complete information. You will need to fill in the gaps. Example: We dont know advertising expense as a percent of sales therefore I assume that the advertising expense is 2% of sales, which is the industry average .

1. We dont know , therefore I assume
2. We dont know , therefore I assume
3. We dont know , therefore I assume

Problem Definition, 20 points: What is the critical issue?(again try to get to a root cause not symptoms, a symptom might be sales decline, but what is causing the sales decline? Most likely, the answer is found in the 5 Cs, SWOT, and conclusions )

i.e. The problem is thatwhat is the critical problem? resulting in an outcome

The critical problem(s) is

Alternatives, 20 points: (along with pros and cons)

• 1
  • Pros
    • 1
    • 2
  • Cons
    • 1
    • 2
• 2
  • Pros
    • 1
    • 2
  • Cons
    • 1
    • 2

• 3
  • Pros
    • 1
    • 2
  • Cons
    • 1
    • 2

Recommendation, 20 points: (Based on alternatives and Pros/Cons what is your recommendation on a strategic level? You can have more than 1 if needed)

3 References, 5 points: (APA style, which is readily available online)