Case: Paradigm Shift Part $1($Advertising Elements$)$

Case Prompt: Design a $30-$second commercial to recruit summer interns

Team #:$9$ Team Name: Archa Jayaprakash Sheeja$-$C$0928038$

Diksha$-$C$0911429$

Manpreet Kaur$-$C$0924867$

Harleen Gill$-$C$0925213$

Jashanpreet Singh$-$C$0927661$ Section:

Part $1$: Commercial Strategy

List the following strategy elements for your commercial. See Case Overview for requirement details.

Overview

Give a short overview or description of your ad$.$ Our $30-$second ad highlights the vibrant and creative work environment at Paradigm Shift, emphasising chances for encouragement and direct involvement, in an attempt to draw in summer interns.

Target Market Strategy

Who is your target market? What elements of your commercials were designed to specifically target this group? College students and recent graduates looking for internships in the tech, design, and marketing sectors make up our target market. In order reach out to this group, our commercial highlights enthusiasm and future possibilities at Paradigm Shift using attractive imagery, lively music, and plausible examples along with testimonials.

Brand Consistency

What elements of your ad make it consistent with Paradigm Shift$$s brand image and the rest of their $($online$)$ communication? By using Paradigm Shift's logo$,$ colour scheme, and positive tone, we stay true to their brand image. The commercial reflects the company's internet presence and past marketing initiatives, all of which are in keeping with its core values of creativity, innovation, and teamwork.

Clarity $($Clear$)$ of Commercial

What is the ONE KEY THING you want someone to take away from this ad$?$ Since the internship is not only focusing on job opportunities and career but also helps in the development of one$$s personal growth, it would be our USP in that we present through this ad$.$ We want students to understand that they will be working on real$-$world projects as a part of a dynamic team under the guidance of industry experts.

Clutter Strategy

Review the tips for breaking through clutter. What strategy$($ies$)$ are you using to break through clutter? Our emphasis is on sincerity and simplicity $.$ We steer clear of overly dramatic effects or intricate storylines in favour of honest moments and plain storytelling that speak to the interests and goals of our target audience. Rather than concentrating on our plus points, we try to demonstrate how these advantages improve the lives of the students.

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Part $2$: Commercial Storyboard:

Plot out your commercial $($See Case Overview for details.$)$ Scenes go from left to right.

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