Please check the attachments for notes and discussion form

CASE REPORT Case: Paradigm Shift Part 1 (Advertising Elements) Case Prompt: Design a 30-second commercial to recruit summer interns Team #: Team Name: Section: Part 1: Video Commercial Strategy (From Discussion Guide) List the following strategy elements for your commercial. Overview Give a short overview or description of your ad. Include a description of the "feel" or "response" the ad intends to create Target Market Strategy Who is your target market? (be descriptive with demographic and psychographic details) Consider including an image of an appropriate avatar. Detail what elements of your commercials were designed to specifically target this group. Brand Consistency What elements of your ad make it consistent with Paradigm Shift's brand image and the rest of their (online) communication? Consider their website, logo, colours, emotions created. Clarity of Commercial What is the ONE KEY THING you want someone to take away from this ad? Why is this one thing considered important? Clutter Strategy Review the tips for breaking through clutter of advertising. What strategy(ies) are you using to ensure the video ad breaks through clutter