Case: Paradigm Shift Part 1 (Advertising Elements) Case Prompt: Design a 30-second commercial to recruit summer interns Team #: Team Name: Section: Part 1: Commercial Strategy List the following strategy elements for your commercial. See Case Overview for requirement details. Overview Give a short overview or description of your ad Target Market Strategy Who is your target market? What elements of your commercials were designed to specifically target this group? Brand Consistency What elements of your ad make it consistent with Paradigm Shift's brand image and the rest of their (online) communication? Clarity (Clear) of Commercial What is the ONE KEY THING you want someone to take away from this ad? Clutter Strategy Review the tips for breaking through clutter. What strategy(ies) are you using to break through clutter? Part 2: Commercial Storyboard: Plot out your commercial (See Case Overview for details.) Scenes go from left to right. 1 2 3 Action : Action: Action: Dialogue: Dialogue: Dialogue: 6 5