Case Preparation For Discussion (Apple Inc.)

Apple and the music industry

1. Applying the Five Forces analysis, please examine the attractiveness of the industry before Napster's entry using the Five Forces analysis.

2. Applying the Five Forces analysis, please examine the attractiveness of the industry using the Five Forces analysis after Napster's entry. Which forces have changed? To which direction?

3. Which PEST factors have an impact on the changes of music industry? Please give 2 examples from the case. (20 points)

4. What are the complementors of the music industry?

5. Why do we do the Five Forces analysis ?

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