CASE PROBLEM HOW TO INCREASE SALES?

Mariam is working as sales clerk in a Retailing Business Shop owned by a Limited Company registered in Bahrain. Part of the contract explains that Mariam should meet specific target sales so that her tenure would continue or be renewed every end of each contract. The manager of the retailing company is very strict in terms of policy, employee discipline and attitudes. Mariam has the worry that she might not be able to cope up with the expectations from her. She is afraid she might lose her job when fail to satisfy her managers standards. Help Mariam improve in her duties and functions.

1. If you were Mariam in the case, how are you going to convince the manager to renew your contract? Defend your points.
2. If you were Mariam, which form of promotion would you suggest to the manager to utilize as sales promotion, Consumer Promotion or Trade Promotion? Defend your options.
3. Media planner formulates a media program stating where and when to place ads. Discuss Buying Behaviors.
4. Advertising and promotion companies have tools to achieve their purposes. They plan, and they analyze. Discuss media strategy.