CASE REPORT Case: The Purposeful Planner (Distribution Channels) Case Question: Decide which channel(s) of distribution would be best for the Purposeful Planner Part 1: Analysis Look at the different distribution options for the purposeful planner. Keep in mind the company's brand image and target market characteristics as well as the situations for which each type of channel works best. Discuss the upsides and downsides of the following Purposeful Planner distribution options. Selling through Amazon What are the upsides and downsides for listing the Purposeful Planner on Amazon? Fulfillment by Amazon Costs What are the approximate costs associated with selling on Amazon by Amazon Fulfillment? Selling Wholesale to Stores What would be the upsides and downside for selling wholesale to brick and mortar stores? Cost for Selling to Stores What are the approximate monetary costs (and profit margin) associated with selling wholesale to brick and mortar stores?CASE REPORT Part 2: Strategy List your proposed strategy and reasoning. What's your strategy? Should the company sell the Purposeful Planner: 1) Amazon Fulfillment 2) Wholesale to Brick and Mortar stores 3) Both 4) Neither Explain your strategy and reasoning. How much should she focus on each channel of distribution? (Should she focus half of her marketing efforts on each, only a little on one channel, etc.) Explain your strategy and reasoning