CASE STUDY 1 Instruction: 1. Read the case and understand it thoroughly. 2. Answer the questions at the end as best as you can. 3. Submit your answers through moodle. Don't forget to write your name and Student ID number. Introduction: In the world of business, contracts play a vital role in defining the rights and obligations of parties involved. Additionally, the concept of defamation holds significant importance, as it protects individuals and companies from false statements that may harm their reputation. This case study explores a scenario involving a company's product, contract issues, and allegations of defamation. By examining the legal aspects and ethical considerations, this case aims to provide valuable insights into the complex intersection of contracts and defamation in the business world. Case Background: ABC Electronics is a reputable technology company known for manufacturing and selling highquality smartphones. They recently entered into a contract with AHMED Retail, a well-established electronics retailer, to exclusively distribute their latest smartphone model. The contract specifies the terms of the agreement, including the quantity of units to be purchased, the agreed-upon price, and the duration of the exclusive distribution. However, soon after the launch of the smartphone, AHMED Retail begins making false claims about the product in their marketing campaigns. They publish advertisements stating that the smartphone has innovative features that are not actually present in the product. This misinformation leads to dissatisfied customers and damages the reputation of ABC Electronics in the market. ABC Electronics discovers the false advertising and believes that AHMED Retail's actions violate the terms of their contract. Furthermore, they suspect that AHMED Retail's false statements are an act of defamation, causing harm to their business and brand image