Question: CASE STUDY 1 The battle between iPhone (iOS) and Samsung (Android) is notable in the smartphone industry. They are the game changers that change the

CASE STUDY 1 The battle between iPhone (iOS) and

CASE STUDY 1 The battle between iPhone (iOS) and Samsung (Android) is notable in the smartphone industry. They are the game changers that change the way people use the mobile phone. As of date, there are a lot of smartphone manufacturers who offer varieties of specifications in the market. a) Users buy the smartphones based on the features that that they prefer. Discuss the value perceived by the consumer when they buy the smartphone. State TWO (2) points of discussion. (5 Marks) b) Nowadays, the consumer can choose a wide range of smartphone based on its price and smartphone specification. Discuss TWO (2) points that enable the smartphone manufacturer to go global (5 Marks) [Total Marks:10]

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