Question: Case Study 2 - 15% Review your notes, the chapters, read the article and answer these questions: What are some of the ways in which

Case Study 2 - 15%

Review your notes, the chapters, read the article and answer these questions:

  1. What are some of the ways in which clients see value?
  2. What is the difference between absolute and perceived value?
  3. What is the difference between Intrinsic and Associated values?
  4. What are some ways to enhance customer perception of value?

This assignment is DUE BEFORE 8:00 PM July 5

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