Case Study 3.2. Linking Performance Management to Strategy at Bocing The Bocing Company is an American multinational firm that designs, manufactures, and sells airplanes, rotorcraft, rockets, satellites, telecommuhications equipment, and missiles worldwide. Boeing is the world's largest aerospace company and the second-targest defense contractor in the world based on 2018 revenue. It is also the largest exporter in the United States by dollar value. In March 2019, the Boeing 737 MAX passenger airliner was grounded worldwide after 346 people died in two crashes, Lion Air Flight 610 on October 29. 2018, and Ethiopian Airlines Flight 302 on March 10, 2019. Ethioplan Airlines immediately grounded the entire MAx flight. The next day, the Civil Aviation Administration of China ordered the first nationwide grounding, and many other aviation authorities followed suit. The U.S. Federal Aviation Administration also ended up grounding all 737MAX planes on March 13 after an investigation determined evidence of accident similarities. These groundings became the Iongest ever of a U.S. airliner and included a total of 387 aircraft, which had served 8.600 flights per week for 59 airlines. However, this was not the first scandal for Boeing. Before the 737MAX crashes, Boeing was having difficulties creating an aircraft that would meet the demand for a mid-sized aircraft in between its single-aisle 737 and a larger twin-alsle 787 planes. With the MAX crisls, the plans to launch an entirely new jetliner for the inidslze market, the fastest-growing market in the industry, have been abandoned. Those familiar with the company highlighted that the severe problems that Boeing was facing were a consequence of a culture that consistently prioritized short-term rewards to shareholders over engineering-driven decisions and long-term strategy, including investments in RED. Even Wall Street analysts weret complaining that the board of directors was unable to provide the leadership the company needed. Imagine you are an HR Executive at Boeing. The board of directors just met and decided to prioritize the safety of the planes and promote RED to ensure long-term sustainability. They asked you to develop a new performance management systern and ensure that these strategic goals are properly implemented in the nekt six months. Given the compiny's new strategic orientation: 1. What would you do to help align a new performance management system with this strategic direction? 2. How would you explain the anticipated benefit? 3. What would you say and do to gamer company-wide support for your proposed performance management system? 1. What would you do to help align a new performance management system with this strategic direction? 2. How would you explain the anticipated benefit? 3. What would you say and do to garner company-wide support for your proposed performance management system