Question: CASE STUDY 619 Case Study Questions and Issues 1. What is the conversion rate for inquiries, and what were the main reasons for respondents not

CASE STUDY 619 Case Study Questions and Issues 1. What is the conversion rate for inquiries, and what were the main reasons for respondents not visiting? What strategies would you recommend for improving the conversion rate? 2. How did the respondents first become aware of the destination, and what effect would this have on your marketing strategies? 3. How would you describe the destination's image based on the results of the study? What type of market segment(s) would be the best target(s) for this type of destination? Explain your answer. 4. What are the expenditures per person per day on each of the travel components? What is the total economic impact of tourism on this region? Show your calculations and state your assumptions. CASE STUDY 619 Case Study Questions and Issues 1. What is the conversion rate for inquiries, and what were the main reasons for respondents not visiting? What strategies would you recommend for improving the conversion rate? 2. How did the respondents first become aware of the destination, and what effect would this have on your marketing strategies? 3. How would you describe the destination's image based on the results of the study? What type of market segment(s) would be the best target(s) for this type of destination? Explain your answer. 4. What are the expenditures per person per day on each of the travel components? What is the total economic impact of tourism on this region? Show your calculations and state your assumptions

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