Case Study $8$ Gitman Brothers

$1.$ Develop a list of at least five search engine optimization strategies to help Gitman Brothers move up in search engine results.

$3.$ Identify at least three specific measures that Gitman Brothers managers can use to evaluate the quality of the company$$s Web site upgrade.

$4.$ How can Gitman Brothers use social media to promote its line of quality shirts and ties? $($Please answer in $3$ bullet point sections discussing what social media strategy Gitman Brothers can deploy in Facebook, Twitter, and YouTube to promote their products.$)$