Question: Case Study Analysis 1 - 1 8 . What unmet needs of the consumer contributed to the success of Urban Decay? 1 - 1 9

Case Study Analysis
1-18. What unmet needs of the consumer contributed to the success of Urban Decay?
1-19. Was founding Urban Decay an expected next step after leaving Cisco Systems for Sandy Lerner? Why or why not?
1-20. What characteristics made Urban Decay an opportunity rather than simply an idea? Which of the five roots of opportunity apply here?
1-21. Is there a future for Urban Decay? Assess what that future might look like.
Case Study Analysis 1-18. What unmet needs of the consumer contributed

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