Question: case study : Apple Watch: Managing Innovation Resistance The presenting team should consider the following: 1. Which innovation characteristics could Apple leverage to manage resistance

case study : Apple Watch: Managing Innovation Resistance

The presenting team should consider the following:

1. Which innovation characteristics could Apple leverage to manage resistance to future generations of

Apple Watch?

2. Discuss the role of propagation mechanisms in reducing resistance to Apple Watch.

3. What are the consumer characteristics that Apple needs to influence to overcome consumer resistance

to its smartwatch?

4. Discuss the barriers and sources of active and passive innovation resistance in the context of Apple Watch.

5. Discuss various consumer segments that arise from variation in resistance.

above are my homework questions, i just need to know, what are propagation mechanisms?

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