Question: Case study: Assume you have a 5-year electronic devices store on Tmall. Of course your store can not compete with official stores like Apple store,

Case study: Assume you have a 5-year electronic devices store on Tmall. Of course your store can not compete with official stores like Apple store, but there is a solid core of customers because of the low prices of your merchandise. You are considering join in the Double Eleven festival this year to induce more consumers, but your manager does not agree. He thinks reducing prices for the festival will damage the regular consumption of old customers, and new customers will not trust in electronic devices with prices too low. Question: Please do a SWOT analysis of joining in Double Eleven festival for your store.?

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